Edelman at it again
If you give a blogger a cool Acer Ferrari laptop he or she will love you — or at least talk about you. That seems to be the idea behind Microsoft’s recent gift. Microsoft gave an undisclosed number of tech bloggers Acer Ferrari notebooks as part of a Windows Vista promotion. BL Ochman notes that this was an idea cooked up by Eldeman PR — the same PR firm that gave us the Walmarting travel flog. Robert Scoble says, “Now THAT is my idea of PayPerPost!” The photo on the top right is a photograph of the laptop that Scott Beale at LaughingSquid received.
Man there’s really no level low enough that these people will stoop to. So it’s not payola but it’s give the blogger a nice laptop and they will be more likely to say something nice about Windows Vista! No wonder Wal-Mart loves Edelman so much.